"Modern Luxury" has different meanings to different people. As part of the design team, I challenged the business stakeholders in rethinking their digital experiences for their customers when it comes to cruising. Our goal focused on not only redesigning their website, but also creating a user-centric experience for the entire cruise experience. Key moments were built into a service blueprint to reimagine the experience for customers and employees.
Confidential: Due to the nature of this project, I cannot share more work examples online. Please reach out and I can walk you through the work. Thank you for understanding.
"We only saw the obvious solution, a redesigned website. Instead of meeting the ask, we were given an entire strategy on new business opportunities supported with research and insights from customers.
- Stakeholder
