Product designer with deep experience turning ambiguous enterprise challenges into clear, human-centered digital experiences. Shipped product across consumer tech, enterprise SaaS, healthcare, energy, and financial services. Currently leading design for the AI & Automation pillar of Meta CRM; previously owned Core Experiences for Meta Business Suite at a $1.4B revenue run-rate. Thrive at the intersection of strategy, research, and craft.
Leading design for the AI & Automation pillar of Meta CRM — shipping intelligent workflows that power Meta's global Sales teams. Drove a 75% gain in client-engagement logging efficiency and 83% more client video engagements via AI, alongside a 53% reduction in search task completion time.
Owned the Core Experiences pillar for a platform serving 37M+ monthly active businesses and 1.2M advertisers at a $1.4B revenue run-rate — designing the daily social and ads management surfaces SMBs rely on to grow. Redesigned MBS Home and drove a 40% lift in weekly active users; led the Ads Slider Calculator, which was adopted across additional Meta Ads surfaces; drove the cross-platform CoreX advertiser journey map used in leadership roadmapping.
Led UX research, strategy, and conceptual design across high-profile clients — including Florida Power & Light's economic-development tools (1,000+ daily users) and Texas Health's patient experiences (+22% satisfaction). Built out the UX team in parallel with client delivery.
Drove service design for State Farm (Becky AI, Photo Capture Assistant, mobile app) and led the HCA Healthcare nurse-engagement mobile app to 85% user engagement. Partnered with Spirit Airlines, GameStop, and others.
Grew my design career as Design Lead at Rightpoint, Senior Interaction Designer at Fjord / Accenture, and UX Designer at IBM — shipping work for Mitsubishi, RoundPoint Mortgage, FPL, Celebrity Cruises, Coca-Cola, T-Mobile, and IBM Cloud.