• Spearheaded the design and strategy of Core Experiences for the Meta Business Suite product across web and mobile applications, resulting in enhanced user engagement and satisfaction for 3 billion active users.
• Conceptualized, designed, and implemented key user flows in the advertising journey, driving efficiencies that generated $2 million in additional revenue and resulting in a 25% increase in conversion rates and a 15% decrease in user churn.
• Designed tailored experiences on the MBS Home surface for targeted audience segments, driving a 35% increase in advertisement engagement and 20% revenue growth.

• Drove the UX research & design for one of the largest utility companies in the Southeast by designing & innovating their economic development tools for increased engagement  for over 1000+ daily users.
• Strategized conceptual designs for customer needs across various business sectors for Texas Health resulting in patient satisfaction increasing by 22%.
• Spearheaded the research and strategy initiatives while building out the UX team across several high-profile clients.

• Coordinated key projects with State Farm by focusing on bringing Service Design to the forefront of several offerings including the State Farm app, Becky AI, & Photo Capture Assistant.
• Led the design and strategy for the HCA Healthcare mobile app by understanding the future of nurse career path engagement and education that converted 85% in user engagement.
• Built relationships with key clients such as Spirit Airlines, State Farm, HCA Healthcare, and Gamestop.

• Launched the Mitsubishi Roadside Assist+ app from conceptualizing solutions, scoping deliverables, and leading the creative team resulting to being named a 2020 Future Digital Award winner.
• Headed the redesign for RoundPoint Mortgage by performing a deep discovery of user requirements and building a template design system resulting in an increased 54% customer interaction volume.  
• Scoped the design needs with clients for Mitsubishi, RoundPoint, Republic Metals, and Lexis Nexis.

• Launched the FPL mobile application to help customers with self-services in their everyday utility needs, gaining a 5-star rating across the Apple and Google app stores.
• Organized the UX research and strategy for Celebrity Cruises in re-imagining their business practices to increase customer volume and engagement across multiple touch points. 
• Collaborated with clients such as Coca Cola, Celebrity Cruises, AutoNation, IHG, and T-Mobile.

• Coordinated with a team of developers in an agile environment on a bi-weekly basis by improving interactive experiences and flows for the Predictive Analytics tool amongst 5 world-wide departments.
• Performed over 40 hours of in-depth user research through stakeholder interviews, shadowing, and task analysis for the large server cloud software platform of IBM Cloud.